People make video popular.
The most-subscribed YouTube channel is not a channel at all, really. It’s a guy. That’s the YouTube ecosystem.
Writes Michael Humphrey in his latest Forbes piece on YouTube about their desire to shift to a more mass market audience. I found the article very interesting on a number of levels.
But I would say this shift has been in the works for quite some time. Take for example YouTube’s changes to their logo back in early 2010:
“Broadcast Yourself” is gone. YouTube clearly aspired, even then, to be more than a platform for putting your own videos on the web. But this is a slippery slope. What makes YouTube great is how empowering it is as a tool for the individual. Stories about making $100,000 a year are just as viral as the videos from their creators.
People make video popular. Not the other way around. The web is the best tool humans have ever created for broadcasting self-expression. We are building Shiftd because we believe video itself is the platform regardless of its source (YouTube, Video, ESPN, …). And that with the right tools, a personal video broadcast can be more interesting and relevant than anything you’ll find on TV - regardless of the number of channels being offered.